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question:Generate response to the question/instruction based on a piece of given material Question/Instruction: How is Tibbr pricing changing as it expands on third-party platforms such as AWS and KPN? Given material: Tibbr, the social networking service from enterprise software company Tibco, has over 1.5 million subscribers — all paid — and today it’s announcing two platform partners, Amazon Web Services and Dutch carrier KPN, as it embarks on a new drive to grow that user base as a cloud service. Putting tibbr on the AWS Marketplace and KPN’s GRIP platform will be the first time the social networking service will be sold, billed and provisioned via third-party platforms. And that is a sign of how app store-style enterprise marketplaces continue to evolve and become a go-to place for cloud software companies looking to connect with customers. Tibbr has traditionally sourced many of its users from among the businesses that look to Tibco for other enterprise software solutions — with companies like Macy’s, KPMG, and Schneider Electric among those users across desktop and mobile devices (tibbr currently works on iOS, Android and BlackBerry platforms). But the bigger opportunity is in targeting enterprises that are not already owned by Tibco, competing for business users against other products like Microsoft’s Yammer and Chatter from Salesforce, which also offer closed social networking services for smaller workgroups and the very largest enterprises. Tibco has 4,000 enterprises on its books; of the 1.5 million users of tibbr, some 40% are existing Tibco customers, while 60% are not. “We are leveraging Tibco’s customer base, but we are also reaching out to a whole new set of customers,” Ram Menon, president of Tibco’s social computing unit, told TechCrunch in an interview. And increasingly it seems that its growth is not premises-based but in the cloud. Right now, some 60% of tibbr users are already using the social networking software in the cloud, and that proportion is on the rise. There are no signs that tibbr will launch a freemium version of its service — Menon likes to highlight that when Yammer sold to Microsoft for 1.2 billion it had only about 800,000 paid users on its books, compared to tibbr’s 1.5 million. But tibbr is starting to play around more with pricing. At its most basic level, tibbr sold through Tibco costs 12 per user per month (that fee gets reduced as the number of users increase), but that pricing changes if purchased via AWS or KPN. For instance, on AWS, the service is sold in increments of 25, 50, 100 and 200 licenses, and pricing is in the typical AWS format, starting at 0.58 per hour for the smallest package. This includes charges not only for the software, but the RedHat Linux supporting software, as well as for use of Amazon’s EC2 infrastructure. Similarly, KPN bundles tibbr with other services and prices accordingly; it’s GRIP service already has 80,000 customers, the company says. This is also one more by-product of the ongoing consumerization of enterprise IT and the opportunity for developing dynamic services for business users, not just consumers (see also: “The enterprise cool kids.”). “One thing that Facebook has taught us is the concept of the 21st century dashboard,” says Menon. “For the casual user, this is the best way of aggregating disparate streams of data. Tibbr shows how you can use that concept for work.” While Facebook (as one example) lets you follow friends, organizations, news sources, and so on, Menon describes the tibbr version as “following people, subjects, and machines.” The latter means you can track different tasks as they are working through the system, and share that information with others. “We’re bringing all this now on to your wall,” he says. On the side of Tibco’s new partners, adding tibbr is akin to a mobile app storefront picking up an app that will hopefully get more users flocking to the platform overall. “We were looking for an intuitive service that users love and adopt, satisfies IT with enterprise-grade security and control, and drives real ROI benefits for customers through contextual integration with current and next-generation applications. Only tibbr met all these criteria,” Gerard Schiebroek, VP of marketing and sales at KPN’s IT solutions division, noted in a statement. And while tibbr has in the past been hosted on AWS infrastructure by some of its existing users, this will be the first time that AWS is adding it into its Marketplace, integrating it into its billing and provisioning infrastructure and giving Amazon one more name-brand to check off on its list of must-have enterprise software companies (this is the first time that a Tibco service will be sold on the the AWS Marketplace). “Working with TIBCO demonstrates how innovative and forward thinking software companies can leverage the power of AWS to provide greater value to their customers,” said Sajai Krishnan, General Manager, AWS Marketplace, in a statement.
answer:The pricing for Tibbr is changing as it expands on third-party platforms such as AWS and KPN. While Tibbr traditionally sourced many of its users from among the businesses that look to Tibco for other enterprise software solutions, the bigger opportunity is in targeting enterprises that are not already owned by Tibco, competing for business users against other products like Microsoft’s Yammer and Chatter from Salesforce, which also offer closed social networking services for smaller workgroups and the very largest enterprises. Tibco has 4,000 enterprises on its books; of the 1.5 million users of Tibbr, some 40% are existing Tibco customers, while 60% are not. Tibbr is sold at a basic level for 12 per user per month, but pricing changes if purchased via AWS or KPN. For instance, on AWS, the service is sold in increments of 25, 50, 100 and 200 licenses, and pricing is in the typical AWS format, starting at 0.58 per hour for the smallest package. Similarly, KPN bundles Tibbr with other services and prices accordingly.
question:Can you provide more details on how Tibbr's pricing changes when purchased via AWS or KPN?
answer:Tibbr's pricing changes if it is purchased via AWS or KPN. On AWS, the service is sold in increments of 25, 50, 100, and 200 licenses, and pricing is in the typical AWS format, starting at 0.58 per hour for the smallest package. This includes charges not only for the software but also the RedHat Linux supporting software, as well as for use of Amazon’s EC2 infrastructure. Similarly, KPN bundles Tibbr with other services and prices accordingly. It is not clear what the exact pricing is for Tibbr when purchased via KPN, as it is based on the specific bundle of services purchased.
question:Can you clarify if Tibbr has a freemium version of its service or if it only offers paid subscriptions?
answer:According to the given material, there are no signs that Tibbr will launch a freemium version of its service. Ram Menon, the president of Tibco’s social computing unit, likes to highlight that when Yammer sold to Microsoft for 1.2 billion, it had only about 800,000 paid users on its books, compared to Tibbr’s 1.5 million. It appears that Tibbr only offers paid subscriptions, and the pricing varies depending on whether it is purchased through Tibco, AWS, or KPN.
question:Develop a comprehensive 10-lesson email course on how to create a successful Twitter marketing strategy, including topics such as optimizing your profile, creating engaging content, leveraging hashtags, building a following, measuring and analyzing results, and using Twitter advertising effectively. The course should be written in a clear and concise style, with practical tips and real-life examples to support the lessons. Each lesson should include actionable steps for the reader to implement, and a call-to-action to encourage engagement and feedback.
answer:Here is a comprehensive 10-lesson email course on how to create a successful Twitter marketing strategy: Lesson 1: Optimizing Your Profile In this lesson, we'll cover how to optimize your Twitter profile to ensure it's set up for success. You'll learn about the importance of choosing the right handle, writing a compelling bio, and adding engaging visuals. Lesson 2: Creating Engaging Content In this lesson, we'll dive into the importance of creating content that resonates with your followers. You'll learn how to recognize and define your brand voice, and how to craft tweets that are engaging, informative, and fun. Lesson 3: Hashtags for Twitter In this lesson, we'll discuss how to use hashtags on Twitter to extend your reach and connect with a wider audience. You'll learn how to identify relevant hashtags, how to use them in your tweets, and how to track their performance. Lesson 4: Building a Following In this lesson, we'll explore how to build a following on Twitter. You'll learn strategies for increasing your follower count organically, as well as techniques for engaging with your followers to encourage increased engagement and loyalty. Lesson 5: Twitter List Management In this lesson, we'll discuss how to use Twitter lists to organize your followers, optimize your feed, and enhance your marketing efforts. You'll learn how to create your own lists and use them to stay informed about industry news, monitor your competition, and engage with your followers. Lesson 6: Creating a Twitter Content Calendar In this lesson, we'll walk through the process of creating a Twitter content calendar that streamlines your marketing efforts and ensures that you're producing high-quality tweets on a consistent schedule. Lesson 7: Twitter Analytics Basics In this lesson, we'll introduce the basics of Twitter Analytics and how it can be used to measure the success of your marketing efforts. You'll learn how to interpret important metrics such as engagement rate, impressions, and click-through rate. Lesson 8: Twitter Advertising: Getting Started In this lesson, we'll explore how to get started with Twitter advertising. You'll learn how to set up your account, define your target audience, and create your first ad campaign. Lesson 9: Advanced Twitter Advertising In this lesson, we'll dive deeper into the world of Twitter advertising, covering advanced topics such as custom audiences, retargeting, and lookalike audiences. You'll learn how to use these features to create highly targeted ad campaigns that resonate with your intended audience. Lesson 10: Measuring and Analyzing Twitter Advertising Results In this final lesson, we'll discuss how to measure and analyze the results of your Twitter advertising campaigns. You'll learn how to track important metrics such as clicks, conversions, and cost-per-click, and leverage this data to optimize your future campaigns for maximum ROI. I hope this 10-lesson email course on how to create a successful Twitter marketing strategy is helpful! If you have any feedback or questions, please don't hesitate to reach out.